The company began hosting 5K and 10K Dogfish Dash races at its Milton, Del., brewery in 2005, followed by Pints & Poses yoga sessions a few years later.

If we keep the knob on the hops turned up really, really high,' that's supplying more guava and pine notes to attempt to balance out the missing body.įor Dogfish Head, the crossover between craft beer and healthy lifestyles goes back more than a decade, founder Sam Calagione says. But that does affect the flavor: 'Once you get around 4.2 percent alcohol, it can be perceived as watery.' Well, duh, Marshall says: 'There's more water in there taking the place of what used to be alcohol. 'The biggest contributor of calories is alcohol,' Marshall points out. It's on the list of things a dietitian would tell you to avoid.' Craft beer traditionally has a higher ABV, and it has more stuff in it. 'It's no secret that millennials are more alcohol-averse. 'People are paying attention to caloric intake and carbs,' says Jeremy Marshall, the brewmaster at Lagunitas since 2013. It would be impossible for other brewers not to notice these trends, especially as craft beer's growth slows.

While Bud Light, Coors Light and Miller Lite all posted sales declines in 2018, according to market research firm IRI, Michelob Ultra did not - its 15.9% sales increase translated to about $1.9 billion. 2 brand is no longer Budweiser but instead Michelob Ultra, which boasts about minuscule calorie and carb counts on its packaging. Fizzy, mass-produced yellow lagers are bad.'Īnd yet the best-selling beers in America continue to prominently feature the words 'Light' or 'Lite' on their labels. Since the dawn of the craft beer era, the mantra has been 'Flavorful, complex beers are good.

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